In 2008, the city embarked on its citizen-based planning process, Ruston 21. It organized groups to be concerned with the vision, land use, infrastructure investment, and economic development of the city. These studies were concerned with each of the city’s four quadrants and the central district which literally defines the crossroads of the city’s identity. Ruston’s growth in recent decades had migrated away from the city core to the north part of town, resulting in a pattern of disinvestment around its university, and its central business district. Ruston 21 was a community based effort organized to create and actualize a vision for the entire city. Their most pressing concern is in reversing the decay of declining neighborhoods. Tipton Associates and Sasaki Associates worked to generate the strategies and physical plans to spark this outcome.